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Rolex Day-Date is also called the "Rolex Presidential." It earned the prestigious nickname because many former US Presidents have been known to sport the iconic gold Rolex on their wrists in addition to countless other world dignitaries and influential public figures. Passionate collectors will also associate the name "President" with the three-link bracelet which is exclusive to this collection. With such an impressive resume and a stunning precious metal finish it should come as no surprise that this Rolex is often associated with power success and high style. Anyone who wants to make a statement on the wrist wears the legendary gold Rolex President.